TV Trivia: What is "Video Snacking?"
By definition, the term is the practice of watching snippets of video on a computer or other small screen, such as a cell phone or PDA.
Web content providers have known for a long time that on line surfing by office workers greatly increases around midday, but only are now beginning to produce specific content aimed at the when office workers feel more comfortable surfing while eating at their desks.
TV stations now have an opportunity to stream short newscasts, provide unique content geared specifically toward the office worker like entertainment reports, health segments or financial updates that can be watched in short time frames.
And as we are discovering, ads accompanying this on-line content are beginning to command a premium price as well.
Labels: video snacking