It's only the start of the season, but the National Football League is expected to share some big Super Bowl news on Sunday: Grammy winner Bruno Mars will sing at halftime, a person familiar with the NFL's entertainment plans told the Associated Press on Saturday.
The person spoke on condition of anonymity because no official announcement had been made.
Super Bowl XLVIII - set for Feb. 2 at MetLife Stadium in East Rutherford, N.J. - already has garnered lots of attention because it will be played in an open-air stadium in an area that is susceptible to cold weather and snowstorms.
It's also being held just miles away from New York City, which is the headquarters to many media, advertising and branding behemoths. Those firms are brimming with anticipation about the potential marketing tie-ins with the game.
NFL Commissioner Roger Goodell has taken note of the early excitement.
There's "more buzz around this Super Bowl this year than any Super Bowl in its history," Goodell recently said.
The halftime performance will be a major stage for Mars: Such shows have drawn more than 100 million television viewers in the United States alone in recent years.
Beyoncé starred in the most recent halftime show in New Orleans, where the Baltimore Ravens beat the San Francisco 49ers 34-31.
Halftime sponsor Pepsi hyped Beyoncé's performance with a massive crowd-sourcing campaign before the game. It asked consumers to send in photos that would be used in a 30-second video to introduce the singer's performance and received about 120,000. It used nearly 600 fan-submitted images in that video.
Like Beyoncé, Mars is one of pop music's top acts. He has several No. 1 hits, including his most recent, When I Was Your Man.
Laura Petrecca, USA TODAY