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SAN FRANCISCO -- Yahoo is renovating the main entry into its website in an effort to get people to visit more frequently and linger for longer periods of time.
The long-awaited makeover of Yahoo.com's home page represents the most notable change to the website since the Internet company hired Marissa Mayer as its CEO seven months ago. The new look will start to gradually roll out in the U.S early Wednesday.
It's the first time Yahoo has redesigned the page in four years, a period that has seen the company's annual revenue drop by about 30 percent from $7.2 billion in 2008 to $5 billion last year as more online advertising flowed to rivals such as Google Inc. and Facebook Inc.
Mayer, a former Google executive, has vowed to engineer a turnaround.
MICHAEL LIEDTKE, AP Technology Writer