The response from Netflix subscribers following news of pending changes to their rental plans has been a resounding thumbs down.
On Tuesday, Netflix revealed users who want unlimited DVD and streaming options for renting movies and TV shows must purchase separate plans.
The current monthly rate for both options goes for $9.99, but would shoot up to $15.98 under the new arrangement.
On their official Facebook page, the post revealing the changes has generated over 28,000 comments, with many threatening to cancel their subscriptions. An additional 6,000 were submitted to the official Netflix blog.
It's the same story on Twitter, where "Dear Netflix" is among the top trending topics on the social network, with users encouraging the company to not switch.
Technology Live readers have echoed similar frustrations. Here's a sampling of community reactions:
scooterman1: "This is a decision based on greed alone. I just signed up for a 30-day trial membership because 9.99/month is reasonable for DVDs and streaming content. But if they're going to nearly double the monthly cost for both, then that's hard to justify."
beanne: "Netflix will lose a customer if they double my rates!"
mbeck: "Since their streaming content is horrible, guess this means I'm done with Netflix. I'm better off walking a couple of blocks from home to the RedBox kiosk."
By: Brett Molina/USA Today