STEUBENVILLE -- A truck-mounted billboard warns Ohio's Attorney General Mike DeWine that "the world is watching Steubenville."
The mobile message, paid for by a group calling itself "UltraViolet," calls on DeWine to "prosecute everyone involved in the rape of a 16-year-old girl in Steubenville, including those who posted photos and videos on the internet instead of trying to stop or report the crime."
Two Steubenville High School students, both football players, have been charged with raping the West Virginia girl during a series of parties last August.
Other young people witnessed the alleged crime but no one else has been charged.
DeWine's office took over the investigation when allegations of a cover-up and foot-dragging surfaced in Steubenville, where the high school football program "Big Red" is said to hold inordinate sway over the community.
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UltraViolet calls itself "an online community of over 300,000 women and men who want to take collective action to expose and fight sexism in the public sector, private sector, and the media."
"70,000 UltraViolet members demand that Attorney General Mike DeWine step up his work in this case to show that when it comes to a crime as serious as rape, there are no get-out-of-jail-free cards," said UltraViolet co-founder Nita Chaudhary.
"The world is watching Steubenville, and we want to see justice. This billboard is only the first step."
"People are fed up with a culture and a legal system that allows crimes against women and our bodies to go unpunished in the United States," Chaudhary's statement, released via email, concluded.
"We are all Steubenville, we are all outraged, and on behalf of this survivor and women everywhere, we want everyone involved in these horrible crimes to face justice."