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See the Possible: New radio station with old soul

5:22 PM, Aug 8, 2013   |    comments
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CLEVELAND -- You'll find it to the left of your radio dial.

87.7 Cleveland's Sound found a home in the legendary Agora Theatre and plays music you most likely won't hear on any other station in town.

"A lot of people call us Frankenradio because we came out of nowhere, but what we're doing is countering the homogenized sound across the country of corporate radio, and we just decided we wanted to think out of the box, be different and relate to Clevelanders," says station founder and owner Tom Wilson, who has a long history in the Cleveland radio business.

You can listen to The Bull Program 10 a.m. to 3 p.m. weekdays.  

The veteran D.J. worked at his fair share of corporate stations and says 87.7 is unlike anywhere he's ever been.

"It sounds cliched, but I love coming to work, it's not like a job," Bull says.

The on-air staff is given the ability to put their personalities in the programming.

"If I get requests for things or if I'm playing a new artist and I think a Johnny Cash song would sound great coming out of it, I have the freedom to do that," Bull says.

The station has no syndicated programs and is all local all the time, even featuring local musicians and their music. It's an adult alternative format, with a few surprises mixed in.  

The station is also heavily involved in charity work. Recently it sponsored a concert for prison inmates at Grafton Correctional Institution that benefited Big Brothers and Big Sisters of Lorain County.  

"There's a social responsibility because at the end of the day we're a small business and we're growing, and it's an entrepreneurial effort to give back," says Kendall Embrescia, the station's marketing director. 

Cleveland radio is responsible for not only coining the term "rock 'n' roll" but also for launching the music careers of many legendary rock stars.  87.7 is hoping to rekindle that history and help it grow in a new era.

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