NEW YORK -- Participant Media plans to launch a cable network aimed at viewers 18 to 34 years old with programming it describes as inspiring and thought-provoking.
The as-yet-unnamed network is set to start next summer with an initial reach of 40 million subscribers, the company announced Monday.
Targeting so-called millennials, Participant is developing a program slate with such producers as Brian Graden, Morgan Spurlock and Brian Henson of The Jim Henson Company.
Evan Shapiro, who joined Participant in May after serving as President of IFC and Sundance Channel, will head the new network.
Parent company Participant Media has produced a number of fiction and nonfiction films including "Charlie Wilson's War," ''An Inconvenient Truth" and Steven Spielberg's current biopic "Lincoln."
The Associated Press