PARMA -- The former Value City store on Brookpark Road in Parma has something wicked waiting inside.
The twisted minds behind the Fear Experience haunted attractions have moved in for the 2012 Halloween season.
Photos: Fear Experience haunted house 2012
"This year, we just went nuts," co-owner Nick Francis says. "We have three huge haunted houses (House of Fear, Outbreak and Escape). Our actors, I'll argue, are some of the best around. Our makeup is top-notch. The sets look beautiful. The place is shining this year. We've pulled out all the stops."
Halloween 2012: Expanded coverage
Francis, 20, has been running the Fear Experience with his cousin, Max Simon, in a variety of different locations for the last few years.
"We pretty much run everything from off-season planning and design into operation and making sure everything runs smooth," Francis explains.
The dastardly duo's passion for the scare-inducing industry started several years ago when the two young eerie entrepreneurs unleashed their own home haunted house that brewed up national buzz. The widespread attention made them realize they could go commercial.
CLICK HERE for an interactive map of local haunted houses
And that's exactly what they did. The pair introduced the Fear Experience haunted house before graduating high school.
Francis, now a third-year student at Ohio State studying economics, says they put together the 2012 haunted houses inside the former Value City building in less than two months.
On top of their trio of haunted houses, for an additional fee you can lay inside a casket and get "buried alive" in a simulated coffin ride. The five-minute journey features a spooky storyline in which sounds, smells and sensations mimic the elements of being buried six feet under.
New for the 2012 season is Zombie Paintball.
"It's an over-elaborated shooting gallery where you're posted up at a stand with a paintball gun and there's huge abandoned department store-looking arena," Francis explains. "The zombies are running around, going crazy and you're shooting them to ward them off."
Zombie Paintball is included in the $20 admission price that encompasses all three haunted houses.
The Fear Experience was voted as the scariest haunted house by Metromix Cleveland in 2011. They are open every Friday-Sunday until Nov. 3.