CLEVELAND -- Three nights away from the midnight May 3rd opening of The Avengers, theaters are gearing up for anticipated Marvel Madness.
Cinemark and Regal are hosting Marvel Marathons, showing each of the five Avenger prequels (Iron Man, The Hulk, Iron Man 2, Thor and Captain America) all day Thursday, leading up to the midnight release of the hotly anticipated film.
Photos: Avengers production in Cleveland
One ticket (price varies at theaters) covers the cost of all the showings, plus concession specials.
Atlas Cinemas is holding a similar event, showing the prequel screenings each day this week, beginning Tuesday.
Screenings at some theaters have already sold tickets in the hundreds, and many movie complexes plan to add extra showings after midnight if necessary.
Photos: 'The Avengers' movie premiere
Tickets can be purchased now for Thursday, Friday and Saturday showings of The Avengers at the box office, or online through the theater company brokers, and websites like Fandango.
The release date coincides with Free Comic Book Day, which always takes place the first Saturday in May.
Stores like Carol and John's Comic Book Shop in Kamm's Corners are planning events.
In Elyria, it will be the first-ever Super Hero Weekend. Keith's Comics is hosting an event Thursday that includes the chance to win movie passes from Atlas Cinema, comic books and prizes.
The Elyria Fire Department and EHS Marching Band will be present, and Mayor Holly Brinda will issue a city-wide proclamation.