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Wal-Mart launches food subscription service

11:57 AM, Nov 14, 2012   |    comments
Photo by Daniel Aguilar, Getty Images.
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NEW YORK -- Wal-Mart Stores Inc. on Wednesday is officially launching its first mail subscription service, called Goodies, that lets shoppers discover new foods from the comfort of their homes.

For a monthly fee of $7 that includes tax and shipping, customers will receive a box of five to eight hand-picked samples, ranging from organic to ethnic products that are not currently carried on Wal-Mart's shelves.  If customers like the products, they can purchase full-size versions on www.goodies.co.

Wal-Mart told reporters in late May that its research division -- called Walmart Labs -- was creating a food subscription service, but it didn't offer many details.

RELATED STORY: Wal-Mart releases list of 2012 Black Friday deals

Wal-Mart's move into subscription services comes as it's experimenting with different ways to cater to its customers.

ANNE D'INNOCENZIO, AP Retail Writer

Associated Press

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