VIRGINIA BEACH -- Slice by slice, one Virginia Beach pizza shop is showing its support for the 2nd Amendment by offering 15 percent off to gun owners.
"All they have to do is show me that they're carrying a weapon or they can show me their concealed weapons permit and they can get the discount," All Around Pizza owner Jay Laze says.
He started the offer after a Utah frozen yogurt shop made headlines earlier this month for also giving gun-toters discounts.
"I thought it was a great idea and I was wondering why nobody here was doing it," Laze says. "It should be happening all around the country."
Laze openly carries, and his support for gun ownership is incorporated throughout his business.
"I actually hire delivery drivers that do carry openly."
So far, Laze says the response has been great.
Brendan Kelly openly carries his handgun and says it's nice to see a business appreciate customers like himself.
"It's part of our rights as Americans and everybody should be entitled to the option if they want to, so it's nice to have an incentive," Kelly says.