PEPPER PIKE, Ohio -- Everyone knows about Black Friday and Cyber Monday, but in between is a push to buy local and it's gaining steam.
Small Business Saturday encourages all of us to shop at our local independent retailers.
In PlayMatters on Pinetree Road, owner Michael Zigenhagen stocks books written in Akron, coloring books illustrated by the Cleveland Institute of Art, and other toys from across the country.
He buys local and hopes people in our community return the favor.
"People are now aware of the importance of shopping local and shopping small businesses," he said.
It's the premise behind "Small Business Saturday."
For every $100 you spend locally, there is a $45 impact on your own community. If you spend $100 at a big box store, only $14 stays here. And if you shop online, in most cases, none of the money stays here.
"We work with local businesses, whether they are our gift wrap providers, our accountants, our banks," says Zigenhagen, making the point that local business owners use other local vendors.
A few doors down at Knuths, the 30 employees here make a living making husbands happier shoppers than any online website.
"They can go to our database and look at what she's purchased in the past and know her size. A lot of guys don't know their wives' size," says owner John Bryan.
American Express is behind this national push.
If you spend $25 at a local business on Saturday, you can get that $25 back, as long as your American Express is registered online.